‘Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.’ —Seth Godin, The Icarus Deception
Seth Godin’s ‘The Icarus Deception’ reads like a postcapitalist manifesto for the interregnum. Written from within capitalism, as a criritique and antidote, there’s something distinctly Quixotic… which isn’t necessarily a bad thing. I haven’t decided where I stand on this yet. His target appears to be entrepreneurs, with a small ‘e’ and the overall ethos exalts creativity almost as a means to an ends. This gives it a somewhat opportunistic feel and the sense that this opportunity, this moment in history, may not exist forever… It may actually have already have passed. Bearing witness to the power plays of Google, Amazon and Apple do we still talk about the ‘connection economy’ as a force for change..?